‘The Cloud’ has been used as a metaphor to denote the Internet since the late 1960’s and early 1970’s. A cloud was considered to be a useful and vague enough symbol which could be used to summarize all the resources, cables and gadgets which connected the computers at the nodes of the network. The concept of ‘Music in the Cloud’ refers to the field of music to emphasize how the music industry during less than a decade has completely shifted it’s centre of gravity from the physical to the virtual - from disk to the Cloud. Many years have passed since the young music audience used to play a CD during a party, but today it is also less common that they play Mp3’s stored on their computers or ipods. Increasingly they listen to music from Youtube, last.fm, Lala, Sportify, remix.nin.com, or some other Web-based music service. Music is no longer something the mainstream audience owns and collects - Music in the Cloud.
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