Facebook offers a very "real" audience and potential fan base for bands and a network that allows you to share important information easily. Information such as upcoming concerts, new music, videos, pictures and links. In today's technology society promoting music has changed from it's original publicity of pinning up flyers on lamp posts and posting flyers through letter boxes, in fact it's a much easier way to promote music these days. Facebook has become such a viral success that the most of the population have a Facebook account. Music artists and bands have acknowledged that their fans are using Facebook, therefore it is a perfect opportunity to promote their music. As a country, we are always wanting 'MORE', in terms of fans and music, hearing their music is just not enough to satisfy. They NEED to know more about the band as individuals, this is where Facebook can portray this personal information through images of the band, knowing what the band are doing, where they are, and what they are doing next, through the access of posting recent 'Statuses' that fans can see. In today's society we have to almost 'stalk' bands to like them and their music. Facebook is also a reliable source to other links, e.g. Bands website and Tour dates.
The co founders of Facebook realized that alot of the members were using the site to promote themselves. So they created a special type of page for business purposes called Facebook Pages.
The main advantage to starting a separate fan page for the band is the ability to send updates to all of their fans at once, no matter how many fans that they have. With a personal profile, they can send messages to only 20 people at a time. (This is Facebook’s way of keeping spammers from bulk mailing thousands of people at one time)
With a personal profile they can have no more than 5,000 friends. That’s not a problem for most people, but if you’re a popular artist or part of a band, you’ll disappoint a lot of your fans when you reach your limit.
Even if someone is already on the band’s email list or following them in some other way, you want them to connect with the band on Facebook too. It’s all about repetition and giving fans lots of ways to stay in touch with the band.
I also used Facebook to keep in touch with the band, sending them my idea's and creative thoughts to seek their opinion and own advice for improvements.
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