.
‘Steve Archer’ - “Video’s tend to only suggest story lines and focus on the fragments of the lyrics.” This idea occurs in the majority of all music video’s in today’s society.You have to decide what role your artist will play in the music video. They could either play the narrator, protagonist or both? You have to consider whether the video is a vehicle for the artist's style persona. 'Andrew Goodwin' promotes the idea that music video’s fails to give the audience the complete narrative. He goes on to explain how we, the audience only tend to get a gist of the actual meaning of the song, therefore we have to improvise our own interpretation of what is being told. He explains that music video’s should ignore common narrative, it is only of importance of their role of advertising themselves to the public.
For example, Michael Buble, one of the world’s most successful artist displays himself as a ‘James Bond’ hero in the music video ‘Feeling Good.’ Buble plays the lead role in the video, and although you can’t tell is he is a protagonist or antagonist, the audience is still on his side due to his cool demeanour portrayal and his stylish presentation, which backs up Goodwin’s theory of Video’s being used to advertise the singers positive persona. Goodwin believes that Music video’s coherent repeatedly. He explains that when the narrative and performance work well together, it makes it easier for the audience to watch without losing interest, this is shown in the Buble video through the shots of files and equipment in the room which all adds mystery to the video, which intrigues the viewer. He believes that the artist acting both as the narrator and participant helps to increase the authenticity, however the lip sync and other mimed actions remains the heart of the music video, the audience need to be persuaded that it is real.
The Narrative of a film is the coherence of organization given to a sequence of events. This also can be seen in music and promotional videos. For example, I have included a ‘sequence of events’ through the use of imovie, which enabled me to select different footage of different scenes that that band have been in, for example footage of the band at home, eating pizza, chilling out, quickly edited to a new scene of the band playing at a gig. The type of sequence that is portrayed is the contrast of different places and scenes that the band have been too throughout their journey, allowing the audience to feel like they are part of the ongoing sequenced journey of different events. This is portraying a fun, moving around, traveling rock star lifestyle that the band are promoting as their aspirational lifestyle. The Mise en Scene in narration is a key factor to bulk the artist/bands personas. GoldBloom promote a laid back, easy going lifestyle presented in their promotional Video, which is suited to their target audience of young students wanting that type of lifestyle.The mise en scene has to suit the target audience who you are promoting the music video towards.
You have to consider whether the video is a vehicle for the artist's style persona. Now, throughout my research and finding out more about how the band want to represent themselves through their music and merchandise, GoldBloom are not bothered about how they look, and what image they want to portray, they just want their fans to enjoy their music as much as they have enjoyed making music. This is shown in their promotional video, as the video footage is not perfectly clear, they are not dressed to impress, and the video does not have a specific narrative structure nor does it have a specific meaning.
'Andrew Goodwin' promotes the idea that music video’s fails to give the audience the complete narrative. He goes on to explain how we, the audience only tend to get a gist of the actual meaning of the song. As it is only of importance of their role of advertising themselves to the public. This is partly true to the promotional video as the band want to advertise their fun, laid back casual approach to the music industry, not taking themselves too seriously, however they are more interested in promoting their music rather than themselves.
The audience need to be persuaded that it is real. I think the main positive aspect that GoldBloom’s promotional video portrays is ‘realism’. The video is very believable through the use of the characters/members of the band are being themselves and that their music is real.
Goodwin believes that a narrative in a music video should include an ‘Illustrative’ representation, e.g. band logo, the involvement of repeating key meanings and effects to manipulate the audience, known as ‘Amplifying.’ There should be a variety of contrasting images and film footage against the music, known as ‘Contradicting.’ And a sense of ‘Disjuncture’ which is when the meaning of a song is completely ignored. In the video there is no actual meaning of the song, it’s just there to advertise their music and act as a memorable logo for the band.
No comments:
Post a Comment