Viral marketing

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives technology allows artists to introduce their music to a potentially enormous audience at low cost without necessarily affiliating with a major recording label. The design of digital music software encourages the discovery of new music. This, in turn, creates many opportunities for independent bands (like GoldBloon) Digital services offer the opportunity of exposure to new fans and the possibility of increased sales through online retailers. Artists can also release music more frequently and quickly if it is made available online. Additionally, artists have the option of releasing limited edition, out-of-print, or live material that would be too costly to produce through traditional means.

Bands need to consider VIRAL MARKETING as their biggest selling point in today's music industry. Especially for small, indie bands like GoldBloom, viral marketing is basically their only success for making it Big. The images below show a visual image of viral marketing and how using people (the old way) of promoting music and advertisment is just not enough anymore, the second image is the new social site 'Twitter' and how twitter will properly access more fans than human recommendation. "It will take less that a second for news to spread on the internet, which will then lead to buying albums!"